The world of Eneos meets the world of basketball
Canali&C signs the Eneos campaign for the global sponsorship of the 2019 EuroLeague basketball tournament.
ENEOS has chosen Canali&C as its partner for its international global sponsorship campaign. The Japanese company, which distributes lubricants for cars and motorcycles, is a sponsor of EuroLeague, the top European competition for basketball clubs. ENEOS meets the world of basketball, with which it shares its founding values: performance, energy, team spirit.
A communication campaign signed by Canali&C was created to tell the story of this union. The protagonists are the basketball players of different European teams, portrayed in poses that express dynamism and energy. The claim, “Driven by passion“, expresses the strength of passion that becomes the engine of the challenges of EuroLeague.
The campaign has been conveyed with 4 different subjects throughout Europe with an on and offline planning.
ENEOS is part of JXTG Nippon Oil & Energy Corp., Japan’s largest oil company.
Key Account Director – Marta Signorini
Creative Director – Remo Martingano
Creative Director Copy – Giovanni Rubbiani
Senior Art Director – Mattia Soldà
Senior Art Director – Alessandro Leoni
Post Producer – Oliviero Rimondi
Post Producer – Simone Sabatini