Luck takes flight
The summer of Porte di Catania took off with Porte di Catania Airlines, the competition supported by a spectacular unconventional event. A custom aircraft was placed in different points of the city, in the hinterland and on the beaches. Hostesses and stewards dressed as flight attendants gave passers-by the “boarding pass” with which to play and win in the Mall. The media planning was of great impact, with a maxi plant of 200 square meters on Piazza Duomo and the busy Via Garibaldi: 100,000 people who pass daily under the plant, 300,000 in a month, with a visibility from more than 200 meters away.
Archimede is the new shopping centre that has overturned the idea of shopping in Syracuse. The Canali&C has taken care of the launch campaign and the entire process of communication and promotion, as well as planning offline and online media and side events.
It is the innovative project that will be developed in the north of Turin. A space that merges shopping, entertainment, culture, education, food, with a green and eco-sustainable soul.
For Vulcano Buono we have created an absolutely innovative project. For the first time in history a real movie was born by the contributions of visitors to a shopping center. Through the website lestoriedelvulcano.it visitors have sent us their movies, telling us about a special or funny moment lived in the Gallery.
New Balance produces high-end shoes, established in the world of running and lifestyle. Now the company wants to create brand awareness in the football segment, transferring its values there. For this reason, New Balance commissioned us a project developed on a website and on videos with a high emotional impact.
Gresmalt is one of the major players in the Italian ceramic industry with 17 million square meters produced each year. To celebrate 50 years of activity, we have made a video and a monograph translated into 4 languages.
When two characters like Gli Arteteca drive to Neapolis, anything can happen! Even that this becomes the plot of the web series conceived and created by Canali&C. The comedians reflect the positioning of the Centre, where tradition is reinterpreted in a fresh and lively key. Digital is the protagonist, the episodes are viral and the results are concrete and measurable.
Elnòs Move is the spectacular dynamic art exhibition that has transformed the Shopping Center of Brescia into an experiential museum with 6 3D maxi-installations that tell stories inspired by sport, dance and movement. We have reinterpreted these suggestions in a pop and contemporary key, with dynamically immersive sculptures, created specifically by a pool of artists using thousands of colored spheres.
Sometimes, the city itself gives us the perfect backdrop for an unconventional event. Just like in Catania, where we told about a centre with a Sicilian heart and a fashion soul with a big event on the ancient walls of Castello Ursino. The result? A memorable event, notoriety for the brand and many faces facing upwards.
Texting with GrandApulia
GrandApulia is a Shopping Centre with a young target, a reference point for shopping but also a place for meeting and sharing. To tell the story we have created a format based on chat, one of the languages preferred by millenials. Brief and striking texts, emoji, irony: this is the shopping network with a young face.
Porte di Mestre, on air now!
To get away from the usual schemes of radio commercials, we created a special project through a partnership with 3 radios: Birikina, Piterpan, Bella & Monella. A column called “Porte di Mestre Lifestyle” was created: 30 episodes spread over 10 weeks, broadcast every Monday, Wednesday and Friday in drive time. Each episode, lasting 2 minutes, deals with current affairs and style connected to one or more shops in the Centre, thus positioning Porte di Mestre as the reference point for lifestyle in its catchment area.
Elnòs Magazine is a project designed to satisfy anyone’s desire at any time: from Businessman to Fashion Victim, passing through Piccole Pesti and Team Teen; from a weekend on the lake to a bike ride, from a walk in the park to a pool party.
Chianì, Nice To Meat You!
A “chianineria” with 200 breeders from the Consortium for the Protection of the White Veal of the Central Apennines and the best IGP meats could only speak one language: that of love. For customers, for raw materials, for the territory. A language that we have interpreted by designing the internal communication of the restaurant and the external facade, also taking care of menus, packaging and corporate.
“150 vetrine” is the title of the original web series shot at the Auchan Porte Shopping Centre in Catania and broadcast on the social channels of the Centre. The project includes 9 episodes interpreted by some of the most beloved Sicilian comedians and youtubers, who stage short stories from the comedy mood. Among the performers there are also some extras, recruited through an online casting among the clients of the Shopping Centre. A cross-media project, tailored to the positioning of the Centre, which involved and amused its community, immediately obtaining great results in terms of visualizations, sharing and engagement.
The communication format with some of the characters who have left an indelible mark on the world of fashion, continues. Stylish icons that give ELNÒS Shopping an international mood and timeless communication.
How to tell, through a lens, the beauty of a magnificent island that hides archaic treasures and hidden details? Canali&C has succeeded twice. The first, in 2017 with the exhibition by Francesco Piras, the second, in 2018, with the photo contest dedicated to Sardinia. A communicative mission that opened a treasure chest full of secrets. The combination? Click!
We took care of the launch of DeguStazione, the new spectacular food area of Fanocenter: a unique space in Italy, built as a railway station of the early ‘900 with lots of wagons. We took it to the web and made a video that tells about its values and gastronomic offer. A mood from another era to describe a cutting-edge business idea.
Elegance goes down the street
The expansion of Fanocenter has brought a breath of fresh air to Fano. So many fashion brands, a new shopping experience for this territory. We wanted to amaze our audience with a street marketing operation with a high style content: starring 10 beautiful girls, dressed in a dress and hat of the 50s in order to reproduce the visual of the launch campaign. First around the streets, to create curiosity, then around the Gallery to cheer up the opening party.
Extracoop new opening: an Extraordinary Event!
We projected a video in Bologna, Modena and Ravenna, inviting passers-by to publish their selfies with #extracoop to see each other in real time. A great pre-inauguration event, which took place at the same time as the Centro Nova, Grandemilia and Centro ESP with Lino Banfi, Carla Gozzi, Valerio Braschi, Carolina Benvenga and Monia Amadori, who “lent” us their social media to engage fans.
Shopping in a new light
The MareMonti Shopping Centre in Massa has undergone a refurbishment that has transformed its aesthetics and usability. The rooftop car park was reborn thanks to an advanced lighting design, becoming a real “sign” visible from afar. Customer paths, facades, interior spaces and lighting have been revised with a green and sustainable project that has redeveloped the entire structure.
Maxi laugh in Senigallia
Last July, Senigallia beach was taken by a team of girls and boys with a series of giant objects: paddle, rake and maxi shopper. The bathers were involved in games, duels, selfie, all in XXL version. Two days of fun to promote a comfortable Center and close to the beach, suitable for tourists.
Nowadays Puglia is the heart of the summer nightlife, with an impressive calendar of events and shows. The Casamassima Commercial Park was a protagonist too with the Casamassima Summer Festival, which saw Canali&C in the direction booth together with Ciccio Riccio. We selected some big names from Italian pop (Federica Carta, Riki, the finalists of Amici 16) and the cabaret artists of Made in Sud. To these we have added a Sound Contest with the bands of the territory. Result: lots of warmth, lots of fun and thousands of young spectators for the Riki’s booksigning
Satisfy every whim
To communicate the repositioning of Elnòs Shopping and reach a more fashionable target, we have created a multi-subject campaign that portrays some of the most influential characters in history. High-profile men and women who communicate a single message: Elnòs is able to satisfy your every whim.
The Good Food is a solidarity project born in Reggio Emilia to help the community of Norcia hit by the earthquake: a meeting of flavors and traditions between two deeply different territories, but both affected in recent years by the same tragedy.
For the lead generation activity in 32 of GCI’s Shopping Centres, we created the national competition “Think of winning”: a digital scratch card with a dedicated mini-site and 500 bluetooth speakers and 5 4K 55 smart TVs to be won”. We have created a shared Facebook editorial plan on the profiles of the Centres, alternating animations with gaming linked to the prizes and traffic campaigns to the site.