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Texting with GrandApulia
GrandApulia is a Shopping Centre with a young target, a reference point for shopping but also a place for meeting and sharing. To tell the story we have created a format based on chat, one of the languages preferred by millenials. Brief and striking texts, emoji, irony: this is the shopping network with a young face.
CUSTOMER:
GrandApulia
PROJECT:
Communication format 2018