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Porte di Mestre, on air now!
To get away from the usual schemes of radio commercials, we created a special project through a partnership with 3 radios: Birikina, Piterpan, Bella & Monella. A column called "Porte di Mestre Lifestyle" was created: 30 episodes spread over 10 weeks, broadcast every Monday, Wednesday and Friday in drive time. Each episode, lasting 2 minutes, deals with current affairs and style connected to one or more shops in the Centre, thus positioning Porte di Mestre as the reference point for lifestyle in its catchment area.
CUSTOMER:
Centro Commerciale Auchan Porte di Mestre
PROJECT:
Radio Time