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Luck takes flight
The summer of Porte di Catania took off with Porte di Catania Airlines, the competition supported by a spectacular unconventional event. A custom aircraft was placed in different points of the city, in the hinterland and on the beaches. Hostesses and stewards dressed as flight attendants gave passers-by the "boarding pass" with which to play and win in the Mall. The media planning was of great impact, with a maxi plant of 200 square meters on Piazza Duomo and the busy Via Garibaldi: 100,000 people who pass daily under the plant, 300,000 in a month, with a visibility from more than 200 meters away.
CUSTOMER:
Centro Commerciale Porte di Catania
PROJECT:
Porte di Catania Airlines