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Archimede is the new shopping centre that has overturned the idea of shopping in Syracuse. Canali&C has taken care of every aspect of the launch campaign: communication and promotion, offline and online media planning, collateral events.

Archimede Shopping Centre
Launch Campaign


Unconventional angles and lines give a modern, innovative and striking look that recalls the architecture of the Centre and adds dynamism to an essential font. The warm gold shade balances the cool colours and modern design of the facade.


Archimedes is called one of the greatest scientists and mathematicians in history because, just like him, he was born in Syracuse, is innovative, modern and revolutionary! It was the primary schools of the province that said so through “Give us the name”, the great competition organized by Canali&C that rewarded the most creative children with vouchers for the purchase of educational materials. 52 participating schools, 900 classes involved, over 20,000 enthusiastic students!


Archimedes is the new center that will make the history of Syracuse. The multi-subject campaign communicates this concept with a pop and international tone, comparing the wonders of yesterday to those of today.


We have created brand new landing pages, websites, video teasers and Facebook and Instagram profiles, helping to increase the expectation of the event through an editorial plan that speaks to younger audiences using the same language as him!


We worked alongside CDS Holding to follow all the activities related to the private inauguration for journalists and institutions and the public one the next day. It’s our 79th Grand Opening in Retail Real Estate, a nice figure!