New entry in Canali&C. Antonella Fidanzio at the helm of the Digital Unit
As Digital Director, Antonella Fidanzio manages and coordinates all the digital marketing activities of the Agency, reporting directly to the President, Ermanno Canali. The primary objective of the Manager is to implement and contaminate the Digital Unit of Canali&C, improving a department that today already represents an excellence in digital communication. Antonella says:
“I’ve always believed in the power of teamwork. Here I found a large and motivated Digital Unit, the right “humus” to work and learn, sow and reap“.
With a technical background and an (unexpected) degree in Psychology of social communication, Fidanzio has a highly specialized twenty-year curriculum. She began in 2000 as an IT consultant in the IT division of Vodafone, and after 4 years she moved to ING Direct, with the same role. Her communication skills soon emerged and she was transferred to the marketing department as a Digital Specialist. In 2011 the turning point. She joined Campari as a Digital Manager, with the mission of creating the digital department and launching the digital communication of the entire product portfolio. She remained for 5 years, then in 2016 she joined Grandi Salumifici Italiani, relaunching the Giravolte, Teneroni, Casa Modena and Senfter brands as Communication Manager.
Ermanno Canali, President of Canali&C, comments on the new entry:
“Antonella is the professional we’ve been waiting for. The agency is experiencing a positive moment, with a great buzz. So far, I can say that we have interesting customers, stimulating briefs, passion for our work and we are building a high-level team, capable of keeping up with the most demanding market requests.”