Nestlè chooses Canali&C for a major international project linked to the Cereal line of the brand
CPW – Cereal Partners Worldwide, a company managing one of the most famous international brands in the cereals segment, Nestlè Breakfast Cereals, has chosen Canali&C. for the development of an international activity for the promotion of all Cereals product brands.
A worldwide mandate assigned at the end of a tender that includes the study and development of packaging, point of sale activation materials, a web and social campaign and the creation of a 5 and 10″ TV spot to complete the project.
Carolina Cozzi – Brand Expert & Business Unit Consultant of Canali&C, a long-time Nestlè collaborator and Key Account for the agency in this new project – expresses great enthusiasm for the assignment: “It is a challenging and extremely stimulating project. We are happy to see that the trust of a great brand like Nestlé, which once again believed in our professional skills, has been reconfirmed.”
Angela Lillo, Nestlé Breakfast Cereals Marketing Manager: “This campaign will go on-air in 2020 in 15 markets in Europe, Latin America and Asia. It is a re-fresh of a very successful idea – simple, but very effective. We are very happy with the collaboration with Canali&C, their creative touch has strengthened the idea making it lighter and more modern and even more appealing to our target (parents).”
Ermanno Canali, President of Canali&C., is also satisfied with the new collaboration: “Being chosen for an international project like this is a source of pride, all the more so if you consider the prestige of a name like Nestlè. A big thank you and a special acknowledgment goes to the work team that has made this result possible by engaging with passion, dedication and professionalism.”
The details of the project are still top secret, the official launch is scheduled for early 2020 in many countries around the world.
CREDITS
KEY ACCOUNT: CAROLINA COZZI
CREATIVE DIRECTORS: RAFFAELE MANFREDI AND REMO MARTINGANO
CREATIVE DIRECTOR PARTNER: PAOLA GALLOTTI
COPYWRITER: RAFFAELE MANFREDI
ART DIRECTOR: ALESSANDRO LEONI
JUNIOR ART DIRECTOR: ELIA FANTUZZI
ART WORKER: SIMONE SABATINI
ART DIRECTOR SUPERVISOR: FRANCESCA MATTIOLI