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Mirco Visconti chooses Canali&C for its Brand Identity

New assignment for the communication group Canali&C, that will redesign the visual identity of Mirco Visconti, the well-known jewelry brand from Valenza, on the market since 1947.
Canali&C, based in Italy with three offices in Milan, Reggio Emilia and Udine and over 80 employees, will revisit Mirco Visconti brand identity. A wide-ranging project that aims to boost the brand positioning in the high-end jewelry market.
The best professionals of the agency will be involved in the strategic positioning, creative direction, graphic design, pop, packaging, visual merchandising.
The project“, explains Ermanno Canali, President of Canali&C, “will outline the foundations of Mirco Visconti’s image, with a 360° declination of the new format, culminating in the in-store experience in the best jewelry stores. A new brand identity, the guidelines of which will be codified in a brand manual specially designed and implemented.
We chose Canali&C“, explain Enrico and Luca Liparota, fourth and fifth generations of the prestigious Valencian brand, “for the quality and professionalism that unites us in the search for excellence. We are convinced that their capacity for strategic vision and professional thinking, with high-value creative projects, will give us the right energy and drive for the repositioning of Mirco Visconti brand. This process will include new targets and new languages, that Canali&C has proved to know very well.