Legendary! Is the new Artmenu campaign signed by Canali&C.
Presented at Host, it brings Artmenu Factory products into the hands of really special icons.
Artmenu Factory is a leading brand in the design and production of menus and wine lists for restaurants and hotels in Europe.
The Reggio Emilia-based company boasts among its customers some of the most renowned Italian and international restaurants and hotels, thanks to the 100% made in Italy quality and craftsmanship of its products. Artmenu’s creations, in fact, are the result of the skilful work of dozens of craftsmen who, in Correggio, sew, cut, refine and shape products of the highest quality, customizable in every detail and ready to satisfy even the most sophisticated and demanding customers.
Starting from these peculiarities, Canali&C. – an agency based in Milan and Reggio Emilia that has been working alongside Artmenu since last year for the offline and online communication – has created a new advertising campaign that ironically plays with the iconicity of these menus. How? By having them promoted by two exceptional testimonials: two models who impersonate Frida Kahlo and Audrey Hepburn in “Breakfast at Tiffany’s”.
Two true icons of style and elegance, mythical figures, perfect for communicating the sophistication and uniqueness of Artmenu products.
The campaign was officially presented in the 2019 edition of Host, which has just ended, and has captured the attention of visitors, also because – with its ironic and over-the-top storytelling – it definitely breaks the patterns of communication in the sector.
A courageous work by Ermanno Canali‘s agency, but above all a winning choice by Artmenu that continues its evolution towards an increasingly distinctive image, as confirmed by the owner Enrica Tirabassi: “Each menu, for us, is a challenge: we aim to create communication tools that enhance the value of the proposal from the restaurant or hotel for which we make them. In the same way, this new advertising campaign that Canali&C. has created for us wins the challenge, because it perfectly represents the deep identity of Artmenu and the passion that we put into our work”.
Creative Directors of Canali&C. Raffaele Manfredi and Remo Martingano, in turn, do not hide their enthusiasm for the final result: “We wanted to take Artmenu and its communication to another level, because these products are special and deserve to leave the chorus of indistinct campaigns of the competitors. Above all, we wanted a message tailored to the brand whose creations are truly iconic, 100% made in Italy but with style and elegance without boundaries.”