From Ipercoop to cinema without moving the car
Sarca Shopping Centre reduces distances to zero with the new creativity created by Canali&C.
A pay-off that leaves no room for misunderstandings “HERE IS EVERYTHING – COMODELY VICINO”.
The communication and marketing agency specialized in the Retail Real Estate sector, Canali&C, was awarded the 2018 communication activity of the Sarca Shopping Centre, focusing on a format that enhances the proximity and comfort of the Centre as opposed to the logistical difficulties offered by the city centre.
The challenge is to communicate without appearing trivial and obvious. “Inspiration,” says Ermanno Canali, President of Canali&C. “came from the “street”, literally speaking. We are surrounded daily by grateful and stencils on the walls. We started from here, from the observation of our real context to tell the values of a centre with an urban and trendy character”. The step from idea to operation was a short one.
No blank sheets of paper, but a road on which to chalk down the campaign’s headlines, a format that will accompany Centro Sarca throughout 2018. Close casting for the testimonials and careful research of styling.
Keywords: current faces with an international flavour and attitude urban hipster, the essential must.
The Campaign is divided into two parts.
Credits:
Creative Director: Remo Martingano, Giovanni Rubbiani
Art Director: Mattia Solda, Alessandro Leoni
Copy: Krizia Sorci
Account Supervisor: Elisa Rocchi
Key Account: Valentina Barbieri