About us

We are a full service marketing and communication agency, certified IS...



Emisfero Shopping Centers, owned by Unicomm and managed by Savills, ch...



Archimede is the new shopping centre that has overturned the i...


Gift Card on air

To launch the Ceetrus Gift Card in 16 Shopping Centres all over Italy,...


Caselle Open Mall

It is the innovative project that will be developed in the north of Tu...


Champions of life

New Balance produces high-end shoes, established in the world of runni...


Le storie del Vulcano

For Vulcano Buono we have created an absolutely innovative project. Fo...


50 years of Gresmalt

Gresmalt is one of the major players in the Italian ceramic industry w...


Elnos Move

Elnòs Move is the spectacular dynamic art exhibition that has transfo...


Sardinia, island that exists!

How to tell, through a lens, the beauty of a magnificent island that h...



We took care of the launch of DeguStazione, the new spectacular food a...


Vertical Show

Sometimes, the city itself gives us the perfect backdrop for an unconv...


Woman at the wheel, costant shopping

When two characters like Gli Arteteca drive to Neapolis, anything can ...


Think of winning

For the lead generation activity in 32 of GCI's Shopping Centres, we c...


The Good Food

The Good Food is a solidarity project born in Reggio Emilia to help th...


Dove va lo shopping – Fourth edition

On Wednesday 3rd May, the fourth edition of “Dove va lo shopping” will be held at the Swiss Centre in Milan, where Trade Lab will present the results of its latest survey on consumer purchasing behaviour and the choices made between different market options (such as Shopping Centres, Shopping Parks, Historic Town Centres, Outlets and E-Commerce).

The conference will be organised by TradeLab, with the sponsorship of Canali&C and the CNCC. The important new elements in this edition will be the role of catering in shopping centres, and a special focus on the new frontier of Retail Real Estate marketing: neuromarketing.

The results of the research will be presented by Maddalena Borella. At the conference speeches will be made by the Tradelab President, Luca Pellegrini, the Canali&C President, Ermanno Canali and the CNCC President, Massimo Moretti.