Ceetrus confirms Canali&C for 2019-2020 Budget includes creativity, media and digital.
After a competition involving 5 agencies, Ceetrus (formerly Gallerie Commerciali Italia) confirmed Canali&C as a partner for the communication activities of the 47 centres and retail parks of the Group.
The assignment includes the development of ATL-BTL creativity, media planning and media buying, the development and implementation of unconventional marketing projects, the development of web-based projects, the management of all digital channels (B2B and B2C), the development of B2B communication activities for Ceetrus Italy. We will also collaborate in the definition of cross-media events for the major centres of the Group.
Since 2011 we have been working on creativity, web and media for the Auchan Galleries in Italy: a partnership that has been strengthened over time, thanks to a shared strategic vision and our ability to interpret the daily needs and evolutions of the retail world.
In these years our Digital Unit has worked hard to make Ceetrus communication grow by exploring the new frontiers of the web.
From today on, the company will face this challenge with an increased and hyper-specialized team, and with new partnerships that will allow it to explore innovative methods of digital communication in a process defined together with the Marketing Department of Ceetrus Italy.
The planning proposal created by our Media Unit, includes a mix of on and off line tools: out of home, press, radio, TV, social and web advertising, online videos, direct marketing and street marketing. On the web, the planning involves the synergic use of Owned (website, social, mall), Paid (offline adv, unconventional, web&social ads) and Earned (PR and press office) media.
This impressive work of media planning and buying covers 47 centers throughout Italy, from Turin to Catania, and is based on an important activity of research, data analysis, territorial and competitive analysis. The management of such complex budgets and problems is made possible by the great experience we have gained in over 20 years of marketing and communication in the Retail Real Estate sector.
For Ceetrus, the Creativity Unit develops campaigns, cross-media projects, corporate materials, ATL and BTL communication, using the whole range of on and offline tools and languages.
In a context such as that of Retail, which sees hundreds of players with often standardized communication, the added value provided by the Unit is to create distinctive formats that exalt the characteristics of each Centre and its territorial context.
After winning the pitch, great satisfaction was expressed by our President, Ermanno Canali:
“We are proud of this confirmation as a testimony to the good work done in these years and the quality of our structure. This reappointment is a challenge for us, to continue improving by exploring new areas. And it is an award for the great work done by the whole team.”