Caselle Open Mall, in all senses
An extraordinary immersive experience designed by Canali&C at Mapic
Cannes, November 2018. In front of the Palais, a futuristic world awaits Mapic’s visitors. This is an immersive space that we created for the presentation of Caselle Open Mall, the new project by Aedes. Here visitors, equipped with a wi-fi helmet, live an experience that involves all senses: from touch to smell, from sight to hearing to heat. The virtual reality path is accompanied by a series of devices that stimulate different senses, taking visitors to the discovery of COM’s world.
The core of this experience is COM Essence, the exclusive fragrance created by perfume master Antonella Bondi. After a careful olfactory brand identity research, this perfume was born: a blend of 4 scents, each of which corresponds to a different aspect of this unique project. Sweet orange, positive and energetic, is for Shopping; the sweet salvia scalea is for the Food area; silver fir tells the project’s green side; the elegant bergamot is for Edutainment.