Canali&C signs the first spectacular event of Archimede Shopping Centre.
Extraordinary success and dizzying numbers for the Eureka Music Village, the maxi show, created by Ermanno Canali’s Agency.
“When we studied the launch campaign and the opening event of Archimede, months ago, it was already very clear that we were not talking about the opening of a simple shopping center, but a real Life Style Destination, a place to live at 360°. Eureka Music Village is the first of a long series of events and was designed and built to create aggregation, to live special moments in which to have fun and always enrich yourself with new experiences with family or friends.” explains Ermanno Canali, President of Canali&C.
The Eureka Music Village was held on the parking terrace on the first floor of the Archimede Shopping Centre, which for the occasion was set up to host many artists from the music scene and beyond. The final show and maxi concert enlivened the evening in Syracuse, thus inaugurating the summer season.
The Shopping Centre was recently renovated by CDS Holding, marketed and managed by Studio Conte.
The Agency has conceived the entire process of communication and promotion, deploying the skills and talents of the individual units in a single efficient teamwork. From the naming to the launch campaign – spread over the various media such as radio, TV, newspapers and posters, supported online by the Centre’s social networks and by a campaign based on geotargeting and interests – to management and set-up. An important teasing activity was carried out through the Vinci i Saldi competition. Prizes included shopping vouchers and also special passes that gave direct access to the backstage and parterre of the show. A great success confirmed by figures: more than 3000 people in the 3-hour show, an increase of over 10% in store traffic and more than 20,000 people who followed the live Facebook and Instagram Stories of the event, thanks to the presence on site of the Digital Unit of the agency. An exclusive cast illuminated the night of July 25, as the Syracuse singer-songwriter Silvia Salemi and the two beloved protagonists of the Sicilian TV program “Together”, the imitator Andrea Barone and the comedian Carlo Kaneba. Space also to emerging artists such as Millewatt, the tribute band of 883 and Twin, chic violinists. And it’s just the first of a long schedule of events that the Canali&C. has in store for visitors to Archimede.
Credits:
Key Account – Karen Borgonovi
Event Planner – Carlo Maria Canali
Executive Creative Director – Remo Martingano
Art Director – Francesca Mattioli
Copy Writer – Krizia Sorci
Social Media Manager – Andrea Romano
Media Planner – Federica Pignata