Among pirates and candlesticks
Summer 2019 saw Canali&C as protagonists of several out-of-the-ordinary events, with a series of Unconventional activities in Sardinia.
For the Auchan Olbia Shopping Centre, the beaches of San Teodoro were an exceptional location. Hostesses and stewards distributed to bathers over 2000 single flip-flops, with a flyer that invited tourists “not to leave their style halfway”. All those who went to the Center were able to pick up their other flip-flop and complete the pair, as well as discover the elegant shopping offer of the Mall.
For the Auchan Santa Gilla Shopping Centre, the beaches of Cagliari and Villasimius were invaded by pirates: a crew of entertainers dressed in perfect Tortuga style distributed 2,000 doubloon-shaped flyers. The bathers were invited to go to the Centre to take part in the competition and find a treasure in Gift Cards.